Meet Anna
Hi, I'm Anna
I'm the creative heart behind The Flower Edit. I create modern, luxe florals designed to bring beauty, feeling, and a little magic into everyday moments. From intimate bouquets to statement arrangements and curated bloom experiences, every piece is thoughtfully designed with a signature style that feels elevated, effortless, and made with love.
How it all started
The Flower Edit was born from a deep love of flowers and a desire to share that joy with others. What started as a passion — an obsession, really — with colour, texture, and the way a single bloom can shift the feeling of a room, gradually grew into something more. Based in Mount Eden, Auckland, I turned that passion into a business built around one simple belief: flowers should feel special, every time.
My background
My floristry journey is a blend of formal training and years of hands-on experience — learning from courses, from mentors, and most of all, from the flowers themselves. Every arrangement I create draws on that foundation, combined with an editorial eye and a commitment to craft that I bring to every single order, big or small.
Flowers, sourced with care
I source my blooms from a mix of local New Zealand growers and Auckland's flower markets, choosing stems that are seasonal, fresh, and full of character. Supporting local where I can matters to me — it means fresher flowers for you and a smaller footprint for the planet.
Part of the Auckland community
The Flower Edit is proudly Auckland-made. From school formals in Mount Eden to weddings across the city, I've had the privilege of being part of some truly special moments. Flowers have a way of connecting people — and that's exactly what this business is about.
Let's make your flower dreams come true
Whether you're after a one-off bouquet, flowers for an event, or something completely bespoke — I'd love to hear from you. Every order is handled with care, creativity, and a whole lot of love.